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Naomi Kirsten

Freelance Editor | Creative Consultant

  • Books
  • Toys & Novelty
  • Deals
  • Podcast Interviews
  • Teaching & Speaking
  • Licensing
  • About
  • Contact
  • Editing & Creative Consulting Services

Moomin

Acquired the first-ever license of Moomin non-book/ancillary products in North America. Conceptualized and developed a 7-title product line that included a Moomin Notebook Collection, Moomin Journal, Moomin Wall Decals, Moomin Matching Game, Moomin Sticky Notes, Moomin Flash Cards, and Moomin Notecards.

Illustrations by Tove Jansson

Illustrations © Moomin Characters

Licensing partner: Moomin Characters

Design by Kristine Brogno

Published by Chronicle Books

GAMAGO

Acquired and developed a 6-title gift and publishing line with apparel and gift company GAMAGO. Worked directly with GAMAGO CEOs Greg Long and Chris Edmundson to generate all content, including an original picture book Yeti, Turn Out the Light! illustrated by Wednesday Kirwan. Additional titles include GAMAGO Yeti Journal, GAMAGO Mix & Match Stationery, GAMAGO Yeti & Friends Puzzle, GAMAGO Placemats, and GAMAGO Iron-Ons.

Licensing partner: GAMAGO

Illustrations by Wednesday Kirwan

Design by Ryan Hayes

Published by Chronicle Books

Paul Frank

Managed the last year of the Paul Frank Publishing Program on the Chronicle Books’ list. Acquired and developed Go Julius! A Go Fish Card Game. Additional titles included the Julius! I Love Color finger puppet book, the Only in Dreams board book, and Let’s Dance With Julius and High Five with Julius, touch-and-feel board books.

Licensing partner: Paul Frank Industries

Illustrated by Micah Player

Art director of Julius! I Love Color: Sara Gillingham

Published by Chronicle Books

Girl Scouts

Conceptualized and pitched to Girl Scouts a line of products to honor the Girl Scouts' Centennial. Acquired and developed a 5-title gift program in honor of the Girl Scouts’ Centennial that included Girl Scouts Mix & Match Stationery, Girl Scouts Vintage Badge Journal, Girl Scouts Cookies Journal, Girl Scouts Mini Notes, and Girl Scouts One Line a Day.

Licensing partner: Girl Scouts

Design by Jennifer Tolo Pierce

Published by Chronicle Books

Star Wars / LucasFilm

Acquired and developed four Star Wars-themed cookbooks, three of which featured a cookbook and additional components within the package. Originated concepts and pitched to LucasFilm.

The Star Wars Cookbook: Ice Sabers

The Star Wars Cookbook: Wookiee Pies

The Star Wars Cookbook: BB-ATE

The Star Wars Cookbook: Han Sandwiches and Other Galactic Snacks

© and TM Lucasfilm Ltd.

Licensing partners: Lucasfilm Ltd. and Disney

Text for all cookbooks by Lara Star

Design of Ice Sabers and Wookiee Pies by Jennifer Tolo Pierce

Photography for Ice Sabers and Wookiee Pies by Matthew Carden

Design of BB-ATE and Han Sandwiches by Alice Chau

Photography for Han Sandwiches by Angie Cao

Published by Chronicle Books

Lately Lily

Acquired and developed a five-title Lately Lily-branded publishing program consisting of books and gift products. Edited an original picture book Lately Lily: The Adventures of a Traveling Girl by Micah Player. Additional titles include Lately Lily’s Big Book of Fun Lately Lily Matching Game, Lately Lily ABC Travel Flash Cards, Late Lily’s Sunny Yellow Suitcase (components include activity cards, travel booklet, stickers, and luggage tags).

Licensing partner: Lately Lily

Illustrated by Micah Player

Art director: Amy Achaibou

Publisher: Chronicle Books

Caterpillar

Managed the Caterpillar license. Edited and wrote My Big Book of Trucks and Diggers and developed a set of touch-and-feel stroller cards.

Licensing partner: Caterpillar Inc.

Published by Chronicle Books

NASA

Conceptualized, pitched to NASA, and developed a line of 12 gifts including a deluxe Moon, Mars, Mercury, and Earth 100-piece puzzle; two-tone pencil sets, Space Swirl Pencils and Mars Metallic Pencils; Moon Playing Cards and Mars Playing Cards; Space Mission Matching Game; Space Matching Game, Space Flash Cards, and Space Playing Cards. Additional title slated for pub in Spring 2025.

All NASA imagery © NASA

Design by Lydia Ortiz and Ryan Hayes

Published by Chronicle Books

Alain Grée

Acquired and developed a two-title ancillary program featuring art from Alain Grée picture books: the Alain Grée Matching Game and Alain Grée Adventure Puzzle.

Licensing partner: RicoBel representing Alain Grée

Illustrations by Alain Grée

Design by Sara Schneider

Published by Chronicle Books

Moomin

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GAMAGO

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Paul Frank

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Girl Scouts

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Star Wars / LucasFilm

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Lately Lily

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Caterpillar

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NASA

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Alain Grée

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